With more states legalizing CBD use, the US market has been giving the chance for various CBD brands to compete. Having top-quality CBD products might give you an opportunity to join the competition and grab some profits. However, convincing customers is a more important effort your business should make. But wait, CBD products are already famous, so it will not be that difficult to sell them, right?
Well, the way customers see your product presentation is the one that decides how much profit you can earn. Yes, we’re talking about the packaging you use to pack, present, and preserve your sensitive CBD products. Each CBD product comes with its unique characteristics. Thus, you need to pack each product accordingly. Sounds difficult? Worry not! In this post, we’re going to discuss several CBD packaging ideas to help you pack your products the right way!
Know the Type of Packaging for CBD Products
Having good-quality CBD products is not enough to win this crowded market. Above all, you must be able to catch customers’ attention and inspire them to choose your CBD products. How to do this? To be noted, about 72% of Americans say that packaging influences their purchasing decisions. In simple words, the way you pack and display your products matters a lot.
Speaking of CBD products, there are 2 types of packaging you should consider.
Primary Packaging
Primary packaging is the materials that directly hold your CBD products. For example, for CBD oils, you can use a glass dropper bottle as the primary packaging. Meanwhile, for CBD gummies, you should go with a plastic bottle or a zipper bag.
Secondary Packaging
Secondary packaging is more about branding and display purposes. Imagine a box containing your CBD oil bottle that carries your product’s name, brand’s logo, and unique designs. Also, this secondary packaging is the one that holds individual containers together. For example, you can use flip-top boxes to pack multiple pre-rolled paper cones inside.
Moreover, secondary packaging acts as a shelter that protects your CBD products in the shipping journey. This packaging is the first thing customers will see and touch when receiving your products. Hence, if you want to catch their attention, you should make your secondary packaging durable and memorable at the same time.
Unique CBD Packaging Ideas You Should Try
As we mentioned, different CBD products have different characteristics. When it comes to packaging, you must consider the needs and characteristics of your products. To help you out, have a look at trendy CBD packaging ideas you should try below!
Custom CBD Boxes
Custom CBD Packaging boxes are the first on our list for valid reasons. As the name suggests, custom boxes, it mean that you can customize these boxes according to the CBD products you want to pack. From the size, shape, style, and color, to the design, you can get plenty of CBD box ideas to try on. Even better, you can add some innovative features like protective dust flaps or a self-locking design to ensure your products are safe and sound.
What CBD products can you pack in CBD boxes?
- CBD oils
- Tinctures
- Creams
- CBD balms
- CBD-infused edibles like chocolates or granola bars
Another great thing about custom boxes is that you can print all the essentials of your CBD products. You can provide product details, warnings or caution, the product’s image, lively graphics, and your unique brand’s logo. This way, customized boxes can help you comply with CBD packaging and label requirements, according to the state you are living in.
Paper Bags
Paper bags are eco-friendly and affordable solutions to pack your CBD products properly. If you aim to present a natural, minimalist look, these bags are ideal. Plus, you can also print your design and brand’s logo on the bags for brand promotion. However, you may not be able to ship CBD products with paper bags as they are not durable enough to withstand wear and tear.
Here are some CBD products you can pack with paper bags:
- CBD loose-leaf teas
- CBD dried herbs
- Pre-rolled CBD joints
Display Boxes
If you wish to present multiple CBD products at once, display boxes are your best option. Yes, having attractive display packaging is one of the trendy CBD packaging ideas you should consider. Same as custom boxes, you can print display boxes with all the essential product details and branding elements. Even better, you can use a color scheme that matches your branding vibe to make the CBD display boxes more eye-grabbing.
Display boxes are perfect to present CBD products like:
- CBD-infused beverages
- Vape cartridges
- CBD topicals
Corrugated Boxes
If you need to ship CBD products frequently, you must consider corrugated boxes. Made of corrugated material, these boxes are highly durable to protect CBD products in glass bottles like CBD oils and tinctures. Thanks to their strength and durability, corrugated boxes are included in popular CBD oil packaging ideas. These boxes offer optimal protection to ensure your CBD products reach customers perfectly. The plus point? Customers can recycle the boxes, too!
Kraft Paper Tubes
Kraft paper tubes come with a food-safe lining to keep CBD edibles fresh while maintaining their quality. Better yet, these tubes can protect your delicate products from being damaged during shipping. Plus, the kraft material is 100% recyclable and environmentally friendly!
Here’s the list of CBD products you can pack in kraft paper tubes:
- CBD gummies
- CBD-infused products
- CBD chocolate truffles or protein bars
Drawstring Bags
Drawstring bags are another unique and reusable packaging option you can consider when packaging CBD products. Their eco-friendly nature will help you convince sustainability-conscious customers to trust your brand.
Which CBD products to pack in these bags?
- CBD-infused bath salts,
- CBD loose-leaf teas
- Vape pens
- CBD-infused lip balms
Stand-Up Pouches
Stand-up pouches are composed of multiple layers of polyester (PET), polypropylene (PP), polyethylene (PE), aluminum foil, or metalized films. Their design comes with flat bottoms and tear notches for easy opening. The best part? Stand-up pouches provide a food-grade inner layer that keeps your CBD products safe. Plus, the foil seal of the pouches keeps moisture out to maintain product freshness.
What can these pouches pack best?
- CBD candies
- CBD cookies
- CBD bath salts
Those are some CBD packaging ideas you should try. Remember to consider some essential points when choosing the right packaging ideas for your CBD brand.
For example, if your brand values sustainability, you should go with biodegradable or recyclable materials, such as kraft tubes or paper bags.
On the other hand, if you’re selling CBD products online, stand-up pouches and corrugated boxes are your best choices.
Most importantly, make sure you include child-resistant locking mechanisms along with tamper-evident features to comply with federal and local regulations.
Ready to Level Up Your CBD Packaging?
Undoubtedly, the way customers see your product presentation is the one that decides how much profit you can earn. Speaking of CBD, each product comes with its unique characteristics, and you need to pack each product accordingly. Hopefully, the CBD packaging ideas we mentioned above will help you pack your products the right way.
So, if you’re ready to level up your CBD packaging, the experts at Custom Box Makers are always ready to assist you!
