In an ongoing e-commerce market, millions of brands are selling clothes online. As an apparel brand, being competitive isn’t easy. This is where you should get out of the box and use all your marketing and branding tools strategically. One of the tools that can significantly increase your brand value and identity is packaging.
Whether you sell women’s apparel, sports gear, kids’ clothing, or outdoor clothing, you should have the right packaging option. In this blog post, we have the top 9 clothing packaging ideas to help your fashion brand boost your sales.
9 Creative Apparel Packaging Ideas: Fashion Unboxed
Being a fashion brand is not just about the clothes you design. More than that, it is also about how you present them. Here are the 9 best clothing packaging ideas to make customers love to unbox your apparel products!
Limited-Edition Packaging
Limited-edition packaging is collectible. Modern customers today like collectible packaging because they are playful and interactive. Another thing to consider is using reusable packaging. Imagine when customers will reuse your packaging to store some other stuff when they stay at home. When your logo is in a visible place, they will remind themselves of your brand. This means that they can potentially return to your brand and buy another piece of clothing.
Window Packaging
If you want to showcase the quality and value of your apparel product, window packaging will be your best option. The window display allows customers to see your product before opening the packaging. If your clothes have unique patterns and designs, then you should be proud to show them off.
Recycled Hang Tags
Include recycled hang tags to your clothing items, it’s the small things that can make a big difference in the market. You can customize these hang tags to show essential information like clothing size, usage instructions, a QR code, and more.
They are perfect for providing extra information and making your brand worth noticing.
These hang tags are made of recyclable material, showcasing your commitment to sustainability. After use, they can be composted, eliminating waste and completing the eco-friendly cycle.
Compostable Garment Bags
Compostable Garment Bags offer an innovative packaging solution for clothing items, blending sustainability with practicality. These bags are made from a mix of bio-plastic PBAT, plant-based PLA, and either corn starch or cassava starch. Plus, their transparent design allows customers to view their purchases. These bags come in different sizes depending on the clothes or the amount you’re shipping. And the cool thing is, they break down in just 180 days in your home compost or 90 days in a commercial compost facility.
Compostable Mailers
When selecting a mailing bag to send out your clothes, opting for a sustainable choice is the way to go. Using compostable or recycled poly mailer bags is a wise decision as modern customers increasingly prefer sustainable options. They are willing to dispose of packaging in an environmentally friendly manner.
These compostable mailers are highly suitable for shipping clothes due to their durability and flexibility. This means that they protect your apparel products perfectly throughout the shipping process.
Custom Boxes
Custom boxes are a perfect way to give your customers a great unboxing experience and make them feel special. Typically, these boxes are made of corrugated cardboard so you can ship your clothing products hassle-free. What’s even better is that these boxes are constructed from fluted cardboard, allowing for easy disposal.
Personalized Tote Bags
Using personalized tote bags is a great choice if you want to brand your clothing business.
Aside from their practicality and fashionable appeal, these bags serve as a blank canvas for your brand’s logo. Even better, these bags can be a unique way to express gratitude to your loyal customers. The best part? Crafted from organic cotton or recycled organic cotton, these eco-friendly bags are certified by the Global Organic Textile Standard.
Compostable Shipping Labels
Compostable shipping labels offer a powerful way to demonstrate your commitment to sustainability and reduce your environmental footprint. Not only do they lessen waste, but they also enhance the visual appeal of your packages. Their compostable nature reflects the conscious choices modern consumers prioritize. Additionally, with clear printing and strong adhesive, these labels guarantee reliable delivery while subtly showcasing your brand’s dedication to eco-friendly practices.
Custom Tissue Paper
Branded tissue paper is a popular choice among clothing and accessory brands, and it’s easy to see why! It will help you enhance product appearance and proudly display your brand logo.
Moreover, the tissue paper provides an additional layer of protection during shipping to ensure the safe delivery of your products.
Elements to Consider in Clothing Packaging Design
When it comes to designing unique packaging for your clothing line, there are some essential elements you must consider.
- Material
The material you choose for your packaging can greatly impact the overall look and feel of the design. You can choose from popular options like paperboard, cardboard, and plastic. Yet, you should consider using sustainable materials to appeal to eco-conscious customers.
- Color scheme
Your color scheme should reflect your brand identity. For example, vibrant colors will surely appeal to a younger, more dynamic audience. On the other hand, neutral tones can easily resonate with a more mature, sophisticated demographic.
- The font choice
The font on your packaging should also align with your brand and target audience. Playful, handwritten fonts work well for a casual or trendy clothing line. But, if you are a high-end fashion brand, you should go with clean and modern fonts.
- Visual elements
Visual elements such as your brand’s logo, illustrations, or product images can add interest. Better yet, these elements can make your packaging more visually appealing. Just make sure that all the visual elements are aligned with your brand and overall design concept.
- Practicality
Being aesthetical with your clothing packaging idea is important. However, you should not forget about the practicality of your packaging. Your packaging should be easy for customers to open and access their purchases. Plus, it should also protect your apparel products during shipping.
Tailoring Packaging to Your Sales Channels
When it comes to choosing the right packaging, you should focus on your sales channels. This means that how and where you sell your clothing products matters.
Retail Stores
Branded paper bags are a classic touch, but consider two-piece boxes for standout style and garment protection. Customers appreciate reusable storage that reflects your store’s aesthetic. Design these to be instantly recognizable as part of your brand identity.
E-commerce Stores
Protect your reputation with unique packaging – bags, boxes, or poly mailers all set the tone. Lightweight, durable paperboard ensures a safe journey and a satisfying unboxing. Include inserts like cards or brochures to build the brand connection that in-person shopping provides.
The Bottom Line
Whether it’s in a store or at a customer’s doorstep, clothing packaging is a powerful tool. Use it strategically to enhance your brand, protect your products, and create a memorable experience. Hopefully, you get the inspiration from the 9 clothing packaging ideas we have here.
So, which idea above suits your fashion brand? For expert suggestions, you can always feel free to contact Custom Box Makers!
