Do you own a clothing business and are looking for sustainable packaging ideas for delivering your clothes to eco-conscious customers? Then you have come across at the right place.
In our opinion, packaging should do two things: first is to keep clothes safe during shipments, and second is to market your brand by giving an ultimate unboxing experience.
Whether you sell women’s apparel, sports gear, kids’ clothing, or outdoor clothing, you can find the right packaging option for your brand.
In this blog post, we have gathered 7 best clothing packaging ideas that can help you boost your sales and create a lasting impression on customers.
7 Creative Apparel Packaging Ideas:
Here are the seven clothing packaging ideas mentioned below:
- Recycled Hang Tags
- Compostable Garment Bags
- Compostable Mailers
- Custom Boxes
- Custom Tote Bags
- Compostable Shipping Labels
- Custom Tissue Wraps
1. Recycled Hang Tags
Include recycled hang tags to your clothing items, it’s the small things that can make a big difference in the market. You can customize these hang tags to show essential information like clothing size, usage instructions, a QR code, and more.
They are perfect for providing extra information and making your brand worth noticing.
These hang tags are made of recyclable material, showcasing your commitment to sustainability. After use, they can be composted, eliminating waste and completing the eco-friendly cycle.
2. Compostable Garment Bags
Compostable Garment Bags offer an innovative packaging solution for clothing items, blending sustainability with practicality. Crafted from a mix of bio-plastic PBAT, plant-based PLA, and either corn starch or cassava starch, these bags are eco-friendly and break down naturally in both home and commercial composting environments. Their transparent design allows customers to view their purchases while optimizing space inside packages and ensuring item safety during transit.
Available in various sizes to accommodate different clothing types and shipping quantities, these bags are a versatile choice for brands committed to reducing environmental impact.
With rapid decomposition in just 180 days at home or 90 days commercially, they embody eco-conscious packaging practices.
These bags come in different sizes depending on the clothes or the amount you’re shipping. And the cool thing is, they break down in just 180 days in your home compost or 90 days in a commercial compost facility.
3. Compostable Mailers
When selecting a mailing bag to send out your clothes, opting for a sustainable choice is the way to go.
Unfortunately, a significant portion of the waste in our landfills consists of plastic packaging, with plastic poly mailers being a major contributor to this problem. They degrade slowly and contribute to waste accumulation over time.
Using compostable or recycled poly mailer bags is a wise decision as modern customers increasingly prefer sustainable options. They are willing to dispose of packaging in an environmentally friendly manner, benefiting both the planet and your business.
These bags are specifically designed to decompose within six months in a household setting and three months in a commercial environment.
They are highly suitable for shipping clothes due to their durability and flexibility, ensuring that your items remain well-protected throughout the shipping process.
4. Custom Boxes
Custom boxes are a perfect way to give your customers a great unboxing experience and make them feel special.
These boxes are made of corrugated cardboard so you can ship your clothing products hassle-free. Corrugated cardboard boxes, such as mailer boxes ensure that your product remains safe during shipments.
What’s even better is that these boxes are constructed from fluted cardboard, allowing for easy disposal. Once you’ve finished with them, you can simply compost them or recycle them along with your regular curbside recycling, contributing to sustainability efforts.
5. Custom Tote Bags
Using personalized tote bags is a great choice if you want to brand your clothing business. These bags are reusable and can easily be carried.
Aside from their practicality and fashionable appeal, these bags serve as a blank canvas for your brand’s logo, offering a unique way to express gratitude to your loyal customers.
Strategically incorporating tote bags into your packaging reinforces your brand with each purchase. Featuring your logo, these bags leave a positive impression on customers, fostering loyalty and continued support.
Moreover, the environmental advantages of custom tote bags are noteworthy. Crafted from organic cotton or recycled organic cotton, these eco-friendly bags are certified by the Global Organic Textile Standard.
Their reusable nature not only reflects eco-conscious values but also minimizes waste, making them a sustainable choice that benefits both your brand and the environment.
6. Compostable Shipping Labels
Compostable shipping labels offer a powerful way to demonstrate your commitment to sustainability and reduce your environmental footprint. Not only do they lessen waste, but they also enhance the visual appeal of your packages. Their compostable nature reflects the conscious choices modern consumers prioritize. Additionally, with clear printing and strong adhesive, these labels guarantee reliable delivery while subtly showcasing your brand’s dedication to eco-friendly practices.
7. Custom Tissue Paper
Branded tissue paper is a popular choice among clothing and accessory brands, and it’s easy to see why! When you wrap your items in this eye-catching packaging, it not only enhances their appearance but also proudly displays your brand logo.
Moreover, the tissue paper provides an additional layer of protection during shipping without significantly increasing the weight of your package, ensuring the safe delivery of your products.
Custom tissue paper is crafted from paper certified by the Forest Stewardship Council (FSC), guaranteeing its sustainable sourcing practices. It’s also free from harmful substances like acid, lignin, and sulfur, ensuring longevity and eco-friendliness.
Once you’ve used it, you can easily recycle or compost the tissue paper, perpetuating the sustainable cycle and offering your customers an environmentally conscious shopping experience.
Tailoring Packaging to Your Sales Channels
Retail Stores
Branded paper bags are a classic touch, but consider two-piece boxes for standout style and garment protection. Customers appreciate reusable storage that reflects your store’s aesthetic. Design these to be instantly recognizable as part of your brand identity.
E-commerce Stores
Protect your reputation with unique packaging – bags, boxes, or poly mailers all set the tone. Lightweight, durable paperboard ensures a safe journey and a satisfying unboxing. Include inserts like cards or brochures to build the brand connection that in-person shopping provides.
The Bottom Line
Whether it’s in a store or at a customer’s doorstep, clothing packaging is a powerful tool. Use it strategically to enhance your brand, protect your products, and create a memorable experience!
