We know how hard it can be to select from hundreds of soap products on the shelves. So, how can you attract your customers to select your soap without opening the soap packaging? They judge your soap bars from their packaging. The better your packaging, the more it will reflect the quality of your soap to customers. Thus, we can confidently say that your packaging plays a great role in convincing those customers. So, let’s make your soaps worth buying with 15+ soap packaging ideas below!
15+ Trendy Soap Packaging Ideas to Beautify Your Soap
Ready to beautify your soaps and draw in more customers? Here are 15+ trendy soap packaging ideas you should try!
Embrace Nature
Go with earthy colors, tones, and shades, such as green and blue. Or else, you can also apply bright, colorful wildflowers, soothing tans, and other earthy tones. To further embrace nature, you can apply nature-inspired patterns like realistic illustrations of flowers, trees, and leaves.
Organic Shapes
What comes into your mind when you hear organic shapes? Packaging made out of reusable and recyclable materials, right? But that’s not it. Organic shapes refer to die-cut packaging that is shaped like leaves, and crumbled, giving your packaging the overall look of organic product. Using this kind of shape helps to attract customers, and they perceive your soap bar product as one of the eco-friendly products.
Holster-Style: Make Your Soap Look Unique
You don’t necessarily need to pack your soap bar in a whole box. Instead, you can make your soap smell lovely and look unique with holster packaging. Holster-style soap packaging is a sustainable option because it’s made from recycled materials. Plus, it doesn’t take up much space.
Interactive & Smart Packaging
One of the smartest ways to make your soap packaging stand out is by adding a QR code. It’s a small detail that can lead to big engagement. When customers scan the code with their phone, it can take them to a how-to video, a special discount, your brand story, or even customer reviews. It adds an interactive layer that turns a simple soap purchase into a connected experience. QR codes also help you track user engagement and understand your audience better. It’s a low-cost, high-impact way to add value and modern appeal to your packaging.
Homemade Soap Packaging Ideas: Wrap It!
Make your homemade soap look attractive by wrapping it. You can choose brown parchment paper, gift wrapping paper, tissue paper, or even handmade paper. Wrapping up your homemade soap bar will make it like a mini gift.
Luxury Soap Packaging Ideas
If you’re selling liquid soaps, you should consider using reusable and refillable bottles and spout pouches. These packaging solutions are sustainable and environmentally friendly. Hence, they allow customers to refill their soap dispensers, eliminating waste.
Offer Transparency
Customers love transparency when they buy healthcare products. You can offer custom boxes with transparent PVC windows that give a glimpse of your soap products. Moreover, you can invest in plastic packaging wraps with minimal printing that show your soap directly to your customers. Packaging solutions like these can help your soap bars stand out on the shelves.
Gift Packaging for Lovely Soaps
Transform your soaps into exclusive gifts by choosing round-shaped boxes, fabric pouches, or transparent wrapping with silky ribbons.
Eco-Friendly Soap Packaging Ideas
Choose soap packaging made of recycled, biodegradable, or compostable materials–paperboard and kraft will be the best option. Moreover, you can choose to print your packaging with soy-based ink.
Vintage Soap Packaging
Why not bring the old memories back to the shopping cart? Try vintage soap packaging! Vintage packaging for soaps referred to as packaging is made from brown kraft with a design printed that offers a nostalgic look. Product boxes like these bring back memories to customers.
Give a Rustic Feel with Kraft Paper
Kraft paper can give a homely and country feel to your packaging. Made from wood pulp, this material comes in a rustic feel and natural brown color that will impress customers more.
Minimalistic Soap Packaging
Sometimes customers are more attracted to subtle packaging. You can attract customers by providing minimalistic soap packaging for your scented soaps. This can help your customers to take your product as a luxury one. One of the great examples of this soap packaging is Dove. Dove offers their soap packaging with a minimalistic design of their logo and their soap product type. This shows clear information about the product while giving the essence of luxury.
Captivate with Themed Designs
Make your soaps look more captivating by applying themed designs to your packaging. For example, you can combine the green, red, and white colors with snowflakes for a Christmas event. Meanwhile, the red-colored packaging with heart-shaped patterns will be ideal for Valentine’s Day.
Black-Colored Soap Packaging
Believe it, black can be a fantastic choice for soap packaging as it exudes a luxurious appearance. Combine it with white or yellow, black can make other colors pop up.
Sleeve Packaging
Sleeve packaging allows customers to get a clear preview of your soap without opening it. To make your soap look more beautiful, you can match the packaging color with your soap’s scent or color. For example, you can apply yellow for lemon soap.
Choose Custom-Shaped Soap Packaging
To get extra creative, you can get custom-shaped soap boxes. There are many options you can try, like circles, flowy shapes, and special shapes like hearts, too.
Make It Pretty with Die-Cuts
Another way to make your soap packaging designs look pretty is to incorporate die-cuts, like circles and squares, for example. The die-cut technique will give your packaging an edge while giving customers a chance to see your lovely soaps before purchasing.
Add an Elegant Touch with Decorative Ribbons
Add an elegant touch to your soap packaging with the decorative ribbons. For example, you can go with brightly colored satin or smooth organza. Even better, you can choose custom-printed ribbons together with your brand’s logo or design. Tie a ribbon like a bow across your packaging to offer a premium and luxurious look.
Impress More with Soap Cigar Bands
A simple yet effective packaging method, soap cigar bands wrapped around your soap bars can add a personalized touch. To boost your branding, consider customizing the bands with your logo or a charming design.
Use Celebrity Images
Who do customers trust the most? It’s often the celebrities they admire. Many soap brands feature well-known personalities as brand ambassadors to promote their products. In fact, several soap manufacturers use images of celebrities or models to stay relevant and appealing in the competitive soap market. By using this soap packaging idea, you’re more likely to attract a larger audience.
A great example is LUX soap. A pioneer in hiring famous superstars for their advertising and branding campaigns. This type of packaging not only captures attention but also builds trust and credibility with your customers.
Liquid Soap Packaging Ideas
If you’re selling liquid soaps, you should consider using reusable and refillable bottles. These bottles are sustainable and environmentally friendly. Hence, they allow customers to refill their bottles. Plus, don’t forget to pack the bottles in cardboard boxes or folding cartons for better protection.
Attach Custom Labels & Stickers
Custom labels and stickers can make your brand stick in customers’ minds for longer. Attaching labels directly on your soap packaging can be an outstanding enterprise strategy. Customers can study what they need about your soaps for your packaging. Also, labels can convince customers that your soaps are reliable.
Things to Consider When Designing Attractive Soap Packaging
Soaps are delicate and sensitive. Thus, when designing attractive soap packaging, there are some essential things you should consider.
- The Size and Shape of Your Soap
Measure the exact size and shape of your soap, then design your packaging accordingly. If you produce soaps in unique shapes like hearts or triangles, you can get your packaging designed with these shapes, too.
- The Packaging Style
Choosing the right packaging style is also important. Some popular packaging styles you can try are sleeve packaging, gable packaging, and soap cigar bands.
- Product Details
Make sure you provide the details of your soaps, including ingredients and net weight. Plus, you also have to describe whether your soaps are a cosmetic, drug, or just soap.
Don’t Skip on Key Elements for Soap Packaging
Designing soap packaging requires you to understand some key elements.
Know Your Market
Understanding your target market can help you apply the right packaging ideas for soap and market your brand. Here, you need to identify who your customers are and what their interests are.
The Choice of Materials
To grab more customers, you should go with eco-friendly materials like reusable, recyclable, biodegradable, and compostable ones. For example, kraft and paperboard are good options as they are 100% recyclable and environmentally friendly.
Functionality
Beyond the visual appeal, your soap packaging needs to be functional and practical. So, make sure that your packaging is stackable and compatible for travel.
Branding Vibe
Showcase your branding vibe, like colors, images, and an embossed logo, to get better exposure.
Match Your Packaging Design with Your Soap
Matching your packaging design with your soap makes choosing easier for customers. For example, if your soap contains citrus scents, you can add the images of lemons and oranges.
Final Thoughts
Indeed, your soap packaging plays a great role in convincing those customers. Hopefully, the soap packaging ideas we have mentioned above can help you make your soaps look more attractive and worth buying. Don’t forget to note the essential things to consider and key elements when designing the right packaging for your soaps.
If you’re ready to elevate your soap packaging game, you can work with the professionals at Custom Box Makers.
